Transportation Alternatives (TransAlt) was founded in 1973 during the explosion of environmental consciousness that also produced the Clean Air and Clean Water Act and the Environmental Protection Agency. Our mission is to reclaim New York City's streets from the automobile, and to advocate for bicycling, walking and public transit as the best transportation alternatives. Since our founding, TA has helped win numerous improvements for cyclists and pedestrians and has been the leading voice for reducing car use in the city. TA's roots are in bicycling, and many of our members are everyday cyclists. But winning a cycling-friendly city means changing the overall transportation system, which, even in mass transit-centered New York City, is still dominated by the private automobile.