Our challenge for the 21st Century is to help the self-governed remain aware of those conditions that give rise to their prosperity and freedom. Of course, people enjoy mass media—TV in particular—because it demands little more than their time. But often, it doesn't make them think and it certainly doesn't usually require them to think about the bases of freedom and prosperity. We address this challenge by offering our customers serious, thoughtful programming that is nevertheless entertaining — with winning ideas at the core of everything we produce.