Founded in 1996, the Center for Consumer Freedom is a nonprofit organization devoted to promoting personal responsibility and protecting consumer choices. We believe that the consumer is King. And Queen. A growing cabal of activists has meddled in Americans' lives in recent years. They include self-anointed "food police," health campaigners, trial lawyers, personal-finance do-gooders, animal-rights misanthropes, and meddling bureaucrats. Their common denominator? They all claim to know "what's best for you." In reality, they're eroding our basic freedoms—the freedom to buy what we want, eat what we want, drink what we want, and raise our children as we see fit. When they push ordinary Americans around, we're here to push back.